Whether you’re growing a personal account or trying to reach a specific audience for your business, you could benefit from learning how to get more likes on Instagram. Sure, you may have dabbled in Google search about buying likes, but there are ways to gain likes on Instagram without cheating.

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So how do you get more likes on Instagram?

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When it comes to getting more likes on Instagram, increasing your engagement is the name of the game. Last year, Instagram announced it was cracking down on “inauthentic activity.” Instagram deleted likes, follows, and comments from third-party apps and services used to increase an account’s popularity.

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Instagram’s algorithm also changed in 2016. Instead of seeing posts based on the timeliness, users now see posts based on how much they engage and interact with the account. That means increasing your engagement with current and potential followers is more important than ever.

In this guide, we’ll go over specific strategies to get more likes on Instagram through the process of organic growth. Here are 10 tips on getting free likes on Instagram.

1. Use local hashtags

Before anyone can start liking your photos, they have to find you. And the best way to do that is by using hashtags.

Hashtags on Instagram each have a page now. You can access that page by either tapping on a hashtag when it's used in a caption or by searching for it on the Explore page. Users can also follow hashtags, which means posts with those tags will show up in their feed. Whether you can get to the top of a hashtag page depends on how much you're engaging (A.K.A. commenting, liking, and following other accounts) on the platform.

While there are a million different things you could be tagging, it's good to start with local tags first, because people who live in the same area as you are more likely to connect with your page and like your posts. This step is especially crucial for local businesses.

Here‘s how to find and use local hashtags:

1. Go to Instagram's Explore page.
2. Type in your city's name.
3. Select the tags that are most relevant to your account.
4. Add them into the caption of your post.

2. Use interest-based hashtags

After reaching people in your area, the second group you want to target are people interested in your account's content. For example, if you're mainly posting beauty routines, you'll want to reach other people interested in makeup and skincare. If your account doesn't have a strong, singular focus, you can search for hashtags based on each post.

Here's how to find and use relevant hashtags:

1. Go to Instagram's Explore page.
2. Type in a keyword related to your post. 'Coffee' is a good example.
3. Select the hashtags that make the most sense for your post.

3. Don’t be a hashtag spammer

Hashtags are great tools to get more likes on Instagram — but only if you use them correctly.

Instagram allows up to 30 hashtags per post and 10 hashtags per Story. If that sounds like a lot to come up with, don't worry. You don't have to use 30 hashtags, and it's best to use ones that are relevant to what you're posting.

You also want to make sure you're varying your hashtags in your captions and not using the same combination of tags on every post. Changing them up not only makes them more relevant, but also puts you in front of multiple new audiences, increasing your chances for getting more likes.

4. Tag other accounts

Another way you can get your content in front of the right eyes is by tagging other accounts. Doing this will make you more visible not only to that account, but also to its followers.

The key to this is making sure that you do your homework first — only tag relevant accounts that would be interested in your posts.

Here's how you tag another account in your photo:

1. Pick 2-3 accounts you'd like to tag. It's good to choose accounts that have a larger following than you.
2. Follow those accounts.
3. Upload your photo and write the caption.
4. Tap Tag People.
5. Tap on the photo and search for the account you want to tag.
6. Tap Done and post the photo.

5. Follow new accounts regularly

If you want to get a lot of likes on Instagram, then you need to make sure you're interacting with new people on a regular basis.

Go to your Instagram's Explore page and type in a hashtag you've used. Browse through the photos on that page and find new accounts to follow. You could also follow the hashtag, so that new accounts come into your feed every day. However, you still have to go to the account’s page to follow their posts directly.

Then keep it up! Make it a habit to follow and interact with a few new accounts each day and watch your engagement soar.

6. Interact with your followers

It's not enough to follow new accounts — you have to engage with them as well. Like and reply to comments. React to your followers' Stories. Comment on photos of new accounts you've followed.

Instagram pays attention to accounts that engage in an authentic and real way. So don't overuse generic comments like 'Great photo!' or 'Awesome!' Instead, come up with real, useful comments and responses that show you're paying attention to the content and not just trying to increase your following.

7. Post consistently

All this engagement and interaction is excellent, but it means nothing if you post something new once a month. If you want to increase your likes on Instagram, you have to post regularly.

Now, that doesn’t mean you have to post a photo every three hours or even every day. There’s no magic number. It’s all about consistency. Determine a posting schedule that works for you and stick to it.

8. Don’t buy Instagram followers

As tempting as it might be, buying followers on Instagram is a sure way to keep real people from interacting with your page.

For one, it hurts your engagement rate — which is what Instagram uses to determine which accounts get on the Explore page or the Top Hashtags page. And if Instagram catches you buying followers, they could purge your account of fake followers. That will reduce your following count, and you'll have spent all that money for nothing.

Bottom line is, cheating won't help you get any real likes, and it can do your Instagram more harm than good.

When it comes to getting more likes on Instagram, there are a lot of services that promote quick fixes. But if you want to grow your Instagram authentically, you have to be engaged. Act like the real person that you are, and the real likes will come.

Since Instagram was first introduced in 2010, success on the platform has been measured almost entirely by the number of likes received per post. Even though many have criticized the societal value given to a photo with 100,000 likes versus one that had 10, getting more likes on Instagram has remained an important objective for many users.

So what happens if the social media giant decides to remove likes all together? It looks like we’ll soon find out.

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Is Instagram hiding or removing likes?

In November 2019, Instagram CEO Adam Mosseri announced that the social media platform would start hiding the number of likes displayed underneath posts. Mosseri told Wired, who first broke the news, that the move was being made in an effort to improve the emotional and mental health of Instagram users.

'It means we’re going to put a 15-year-old kid’s interests before a public speaker’s interest,' Mosseri said. 'When we look at the world of public content, we’re going to put people in that world before organizations and corporations.'

Now, it’s important to note the distinction here. Instagram is not removing likes; it’s hiding them from your public profile. Likes will be private now, so you can still see how many likes a post received, but no one else can. You can’t see anyone else’s like count either.

When is Instagram potentially getting rid of likes?

The company first tested out the update in Brazil, Canada, Ireland, Italy, Japan, New Zealand, and Australia in July 2019 before introducing it to its American users in late November 2019. While this is indeed a massive change to the platform, Instagram is still only in the testing phase. Not everyone is affected, but hidden likes will likely expand to more and more users.

At first, those who were a part of the testing group received a banner notification on their home feeds to make them aware of the removal of likes from the public view. However, it now seems like most people worldwide have been introduced to an Instagram feed without likes. Instagram has not made a statement about whether or not the change is permanent.

Why is Instagram considering removing likes?

As previously stated, Instagram’s CEO Adam Mosseri has said that removing likes was the platform’s way to “depressurize” Instagram for young people. However, a recent report from CNBC claims that the growth and data science teams at Facebook (which owns Instagram), believe that hiding likes might motivate people to post more frequently. They also think that it might extend the length of time that people spend on the app.

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Instagram has not responded to these claims. Instead, Mosseri continues to suggest that removing likes is all about making Instagram a better place.

'It’s about young people,' Mosseri said. 'The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with the people that they love, things that inspire them.'

Why am I still seeing likes on Instagram?

If you’re still seeing the number of likes on an Instagram post, there’s a chance the feature hasn’t reached your area yet. After announcing that the United States would be the next country to have likes hidden, Instagram told TechCrunch that it was expanding this new version of the app to a small percentage of each country across the globe. So even if you’re still seeing the number of likes at the moment, you probably won’t for much longer.

What does Instagram look like without likes?

Instead of the number of likes displayed on a post like we’re used to, the hidden likes feature will only display one username — likely an account you and the user posting both follow — followed by “and others.”

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That said, there is still a way to gauge how successful posts are compared to others. Here are the current measurements determined by IG:

• Below 100 likes: displayed as “others”
• Below 1,000 likes: displayed as “hundreds of others”
• Below 100,000 likes: displayed as “thousands of others”
• Below 1,000,000 likes: displayed as “hundreds of thousands of others”

While the exact number of likes is private and can only be seen by the user, there is still a way to measure likes. Anyone can click on the “others” to see the names of people who liked the post, and, if you’re really diligent, you can manually count how many likes a post received.

Instagram likes removed: The pros and cons

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It seems inevitable that Instagram likes are going away, so what does it mean for the platform? More specifically, what does it mean for you as a user?

How can it benefit you if Instagram gets rid of likes?

If you’re used to receiving a lot of likes — or if getting a certain number of likes on a post was something you were after — you might be wondering if there are any positive benefits to hiding likes.

As long as you’re not growing your account by using inauthentic practices, there are benefits to this change. Here are the pros:

• Accounts with a smaller following will be able to blend in with larger, more established accounts, giving them a chance to earn more credibility.
• Accounts who have purchased likes or grown their audience in other nonorganic ways will no longer have the same influence.
• Users may enjoy the lack of pressure when it comes to getting a certain number of likes and will post more.
• People will be more likely to interact, comment, and engage on Instagram.

It seems as though hiding likes not only evens the playing field but also gives Instagram a chance to get back to the purpose of social media: real connection.

How can Instagram hiding likes be bad for you?

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As with any new social media feature, there are always some downsides. However, in this instance, the pros greatly outweigh the cons, which include:

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• Accounts with perceived credibility may lose their influence.

Prior to hidden likes, we gave accounts that routinely had thousands of likes per post a sort of earned authority within the social media sphere. Without that authority displayed loud and proud on our feeds, some of those accounts may notice a drop in engagement.

However, if an account is posting authentic content and making an effort to engage and interact with their followers, this con will likely not be a problem.

While hiding likes on Instagram seems like a drastic move from the social media giant, there’s a good chance that it will do more good than harm to us all. It’s time we start worrying less about likes and more about creating authentic content.